Become a Virtual Assistant

How I Became a Virtual Assistant in the UK (And What I’d Do Differently)

Back in 2011, I handed in my notice as a Personal Assistant and started my journey as a Virtual Assistant. I was incredibly naïve. I didn’t realise how hard I’d need to work or how unpredictable self-employment could be. But I embraced it. There were tears, lessons and many moments of "what am I doing?" but here I am, years later, proud of everything I’ve built. I hope my story helps you take that first step too.

How to Name Your Virtual Assistant Business

When I picked my first business name, I didn’t overthink it. I started as Star VA, but it was taken, so I switched to Elite Star VA. I chose it simply because I liked bright colours and had just learnt how to make glowing text with some free software. Looking back, it didn’t matter much.

In 2020, I rebranded to Neon B. I love bright colours and my name is Bianca Botten, so it felt like a good fit. Honestly? Not a single client has ever cared what my business was called or what my logo looked like.

If you're stuck picking a name, try a free tool like namelix.com. Pick five names you like, sleep on them and see which one sticks. Don’t let naming your business stop you from starting.

Why You Should Buy a Domain Name (Even Without a Website)

You don’t need a website to begin, but buying a domain name is still smart. Why? Because it gives you a professional email address. Instead of using something like yourname123@gmail.com, you can have hello@yourname.co.uk and that instantly builds trust.

Before you buy, check the domain and Instagram handle are available. Say your business name out loud. Would you feel confident saying it to a potential client on a Zoom call?

Logo and Branding Tips

At first, I wasted far too much time trying to create the perfect logo. These days, I keep it simple. My current logos are just text and an icon all made in PowerPoint in minutes. Pick three brand colours and stick with them. If you need inspiration, try Coolors Palettes Trending. Choose what you like and move on. Clients care more about how you help them than how your brand looks, although you do need to look professional.

Image description: Logos for my two businesses: Neon B, my Virtual Assistant business with bright neon branding and My Work From Home Blog, which shares tips and tools for women working remotely. Both names reflect my love of colour and simplicity.

How to Register as Self-Employed in the UK

When I started, I registered as a sole trader and I still am today. I like working alone and keeping things simple. You can register with HMRC online through their Gov.uk portal here. In the beginning you don’t need a team or fancy setup. Just you, your laptop and a willingness to figure things out as you go.

Keep Track of Income and Expenses

I started with spreadsheets. I created my own invoice template in Excel and logged payments manually. It worked perfectly in those early days. Tracking income helps you stay on top of cash flow, know who’s paid you and understand your monthly earnings.

According to HMRC, “Making Tax Digital for Income Tax Self Assessment will apply from April 2026 for sole traders earning over £50,000 and from April 2027 for those earning between £30,000 and £50,000. No start date has been announced yet for those earning below £30,000.”

These days, I use FreeAgent to track my money, time and send invoices. But in the beginning, spreadsheets and consistency did the job. I’ve always had an accountant who files my taxes once a year, it costs me less than £300 annually for their service.

Register with the ICO

If you handle client data (emails, names, invoices), you probably need to register with the Information Commissioner’s Office (ICO). I pay £35 per year by Direct Debit. I get a £5 discount as I pay by direct Debit, the total is £40 for the year. You can find more about why this matters on the Society of Virtual Assistants website here.

Do I Need Business Insurance?

Yes and I recommend it. I use Markel Direct for my Virtual Assistant insurance and at the time of writing, I pay £140 per year. Your cost might differ depending on your circumstances, so it’s worth getting a quote.

I’ve never had to make a claim, but having insurance gives me peace of mind and helps me look more professional. Some clients ask for proof, others don’t, but either way, it’s good to have in place.

Virtual Assistant Contracts

I didn’t use contracts until 2018 and I regret that. Having a contract makes onboarding smoother and protects both you and the client. It sets clear expectations, working hours, how to contact you, your rates, payment terms and more.

I buy mine from KoffeeKlatch, and you can get UK or international contracts here.

How I Got My First Clients (And What I’d Do Differently)

If I were starting again today, I’d skip the website and focus on LinkedIn. I’m usually fully booked and still don’t have a website for my VA services, plus LinkedIn is free and you can connect to previous colleagues to start to build up your network.

Optimise your LinkedIn profile like your ideal client is reading it. Create content about what you do, how you help and life behind the scenes. You have more time when you're starting out, so use it to market yourself. Connect with business owners, consultants, and people who can pay you, not other Virtual Assistants. I also did a 5-day free LinkedIn challenge with Helen Tudor. Listen to her podcast episode about LinkedIn here.

Summary: Steps to Start Your VA Business

This blog is packed with info, so here’s your step-by-step recap:

• Pick a business name

• Register as self-employed

• Buy a domain (for email!)

• Keep branding simple

• Track income and expenses

• Register with the ICO

• Get business insurance

• Use contracts

• Learn LinkedIn — this one’s big

Every step will stretch you a little, but once you land your first client, it all becomes worth it. Then comes the next client and the next.

Good luck!

Now read: Can you work from home with kids?