LinkedIn Content Creation for Virtual Assistants

LinkedIn Content Creation for Virtual Assistants: How I Built a Fully Booked Business

Creating content on LinkedIn transformed my Virtual Assistant business.

No more up-and-down months, one month full of client work, then silence the next.

I kept it simple - short LinkedIn posts about my day. I shared client testimonials, projects I was working on and behind-the-scenes snapshots. I wasn’t trying to become famous, I was focused on getting clients online.

It worked, I became fully booked. Past clients saw me pop up again and got back in touch. I reduced my LinkedIn content creation once I hit capacity, but I still post occasionally. It keeps my account active so I can ramp up again if I ever need more work.

How LinkedIn Helped Me Get Clients Online

When my kids were small, I couldn’t get to networking events easily. Even now, I find in-person networking exhausting and time-consuming.

LinkedIn gave me a professional space to connect and market my business from home. If you enjoy networking in person, that’s great, but you still need a strong digital footprint. After meeting someone face-to-face or if you attend any online events, connect with them on LinkedIn and follow up with a direct message (DM) saying, “It was lovely to meet you”.

Why I’d Start with LinkedIn if I Was a New VA

If I started from scratch, I wouldn’t waste time on logos or websites. I’d go straight to LinkedIn. Coaches, consultants and business owners hire VAs. You can connect directly with people in those industries and build your professional network.

I’d learn the basics of VA marketing, especially content marketing. This means posting valuable, non-salesy content that builds interest and trust.

I started with a free 5-day LinkedIn challenge by Helen Tudor. It helped me get over the fear of posting and taught me how to set up my profile properly. That was the start of my content creation journey. If you're curious about how I got started and want to listen to Helen’s podcast about her free 5-day LinkedIn challenge, it's linked inside my blog, “Become a Virtual Assistant,” under the section How I Got My First Clients (And What I’d Do Differently).

Why I Use LinkedIn Instead of a Website

Not everyone will agree, but I treat my LinkedIn profile like a website for my VA business, Neon B.

I don’t need thousands of visitors, I just need a handful of regular clients and the occasional ad hoc project. For me, LinkedIn content creation is easier to manage than updating a website. I would post content, comment and connect to find new clients.

Why I Always Save My LinkedIn Posts

You don’t own the platform. That’s why I save copies of my posts. If LinkedIn disappeared tomorrow (unlikely), I’d still have my client list and that’s what matters most.

My VA business is built on strong relationships, not just content. Posting helps clients find you but keeping them comes from good service.

My LinkedIn Content Creation Process

Every Virtual Assistant should try creating their own content. You won’t get clients overnight but keep going and they’ll come as you grow your network and improve your content.

I jot down content ideas in my notebook, in my phone, or by emailing myself. I keep a Word doc full of rough notes. When I have time, I turn them into short posts with an image.

It’s not perfect, but it works. That’s what matters.

LinkedIn Content Ideas for Virtual Assistants

If you’re stuck on what to post, try these:

• Your morning routine so you have a productive day.

• What you’re currently working on.

• What’s your favourite work to do and why?

• Why you became a Virtual Assistant.

• The skills and services you are currently offering and how it can help your ideal client.

• What are your currently learning?

• How do you relax so you are recharged when not working?

• What’s your favourite business book and why?

• What did you learn from your first job that you still use today? (Mine was invoicing).

• Share your favourite time management tip.

• Share a photo of your desk or office.

• Share a photo of you on holiday and talk about how important it is to take time off.

Share a mix of work and personal content but always link it back to your business.

Should You Post Photos of Your Kids?

I used to post pictures of my kids. I don’t anymore, they’re teenagers and it just doesn’t feel right. Now, I post photos showing the backs of their heads, so they aren’t identifiable.

I picked this up from a client who works with children and it stuck with me. It’s a simple way to keep your content authentic while protecting your child’s privacy. This is just my personal choice, if you prefer to share photos of your children, that’s entirely up to you.

Image description: A moment with my son and daughter at the arcade in Southend during the school holidays, balancing family time with my work-from-home Virtual Assistant business.  

Getting Over the Fear of Posting

At first, barely anyone will see your posts. That’s a good thing, it means you have space to practise. You’ll be bad at it. Then you’ll get better.

In the beginning, post often while you’re building your network. Once you’re fully booked, scale back to what feels manageable. Just don’t stop completely.

Offering LinkedIn Content Creation as a Service

Some clients want to post content but don’t have time.

Once my network saw my LinkedIn posts, they started asking me to help them with theirs. If you enjoy writing and creating graphics, this is a great service to add to your Virtual Assistant services.

Start by creating your own posts. Improve as you go. Then offer it to others.

Why LinkedIn Testimonials Matter

Client testimonials are powerful.

Ask for one as soon as you’ve delivered good work and your client is happy, especially early in a new client relationship. I always ask a client to provide the testimonial on LinkedIn. 

Watch this quick video explaining how to send your client a testimonial request here. You can then take a screenshot or create a graphic to share on LinkedIn, like my graphic below.  

Image description: Here’s a testimonial from one of my clients, giving feedback on my professional social media support I provide as a Virtual Assistant. I shared this across LinkedIn and other platforms to showcase the kind of work I deliver as a Virtual Assistant through Neon B.

If you don’t have clients yet, ask a previous boss or colleague to write you a testimonial based on your past work. I did this on my LinkedIn profile when I first started out.

Social Media Burnout is Real

Learning a new platform and posting consistently takes energy. In the beginning, when you're building your business, it's manageable. But once client work picks up, alongside family responsibilities and running a home, trying to post daily quickly becomes overwhelming. From experience, it’s not sustainable and can lead to burnout. 

Don't stress over impressions or follower count. Focus on connecting with the right people. That’s the foundation of LinkedIn lead generation, building trust and having conversations that lead to paid work.

Final Thoughts: Keep Showing Up

LinkedIn is still part of my business strategy.

If I meet someone new, I connect with them.

If I need more work, I post more often.

Your VA marketing doesn’t have to be complicated. Use your LinkedIn content to stay visible, build credibility and make it easy for the right clients to find you.

Now read: Work From Home With Kids